This course draws upon critical media studies, health communication studies, political economy, and semiotic fields to examine the ways in which meanings about science, physical activity and health are produced, distributed and consumed. The symbolic and material effects of this circuit of cultural media production on bodies and populations will be scrutinized. Modules of study will address the social marketing of health in kinesiology and allied health fields, risk communication, health literacy, journalistic craft, media ethics, the commodification of physical culture, and interprofessional issues in affecting the exercise sciences.

NOT OFFERED IN 2026-27