This course explores the relationships between health, physical activity, sport, the mass media, and popular culture in North America. We will examine the ways in which meanings about science, physical activity and health are produced, distributed and consumed within allied health fields and the wider population. The first half of the course will be devoted to media, health, and physical activity, while the second half will cover media and (mostly elite) sport. Throughout, we will look at all sorts of media - newspapers, websites, books, advertisements, TV and film, social media and new technologies.
Course topics will address a variety of approaches to health literacy and media studies, the social marketing of health, risk communication in kinesiology, media advocacy, new social media, health technology, media framing, the commodification of physical culture, and media ethics. During this course, you will also be asked to consider how the relationship between sport and the mass media reflects the broader culture of a society, as well as the ways that professional sport media interacts with and supports the professional sport industry, (re)produces inequality and harm, and contributes to important discourse around sport, health, and society more broadly.